//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Springer eBook Collection"
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbepsychologie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Werbepsychologie
26
Psychology of advertising
24
Advertising effects
20
Werbewirkung
20
Consumer behaviour
18
Konsumentenverhalten
18
Wirtschaftspsychologie
17
Werbung
15
Economic psychology
13
Brand management
7
Markenführung
7
Emotion
6
Wahrnehmung
6
Markenimage
5
Perception
5
Brand image
4
Public sector
4
USA
4
United States
4
Öffentlicher Sektor
4
Brand
3
Business ethics
3
Cognition
3
Human Resource Management
3
Internet marketing
3
Kognition
3
Markenartikel
3
Neues Steuerungsmodell
3
New public management
3
Online-Marketing
3
Personality psychology
3
Personalmanagement
3
Persönlichkeitspsychologie
3
Unternehmensethik
3
Verhaltensökonomie
3
advertising
3
Administrative reform
2
Behavioral economics
2
Behaviour
2
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Appiah, Osei
1
Avery, Elizabeth Johnson
1
Beckert, Johannes
1
Carter, Erin Percival
1
Chen, Ming-Yi
1
Choi, Sung Tae
1
Choi, Yung Kyun
1
Eisend, Martin
1
Foti, Lianne
1
Haley, Eric
1
Jeon, Yongwoog Andrew
1
Jhang, Jihoon
1
Johnson, Benjamin K.
1
Jung, Han Young
1
Jung, Sunho
1
Karpinska-Krakowiak, Malgorzata
1
Kim, Jungkeun
1
Kim, Kacy K.
1
Kim, Yeonshin
1
Lee, Jacob C.
1
Lee, Jaehoon
1
Lee, Seung Yun
1
Lee, Yoon-joo
1
Liu, Yung-I
1
McGraw, A. Peter
1
Morris, Jon D.
1
Morton, Cynthia R.
1
Mueller, Sophia
1
Naderer, Brigitte
1
Nan, Xiaoli
1
Noel, Hayden
1
Oh, Sangdo
1
Park, Jooyoung
1
Peterson, Matthew O.
1
Riemer, Hila
1
Ryoo, Yuhosua
1
Sharma, Bhakti
1
Sung, Yongjun
1
Teng, Lefa
1
Warren, Caleb
1
more ...
less ...
Published in...
All
Journal of current issues and research in advertising : JCIRA
International journal of advertising : the review of marketing communications
Springer eBook Collection
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
13
Journal of business research : JBR
8
Psychology & marketing
6
Selling modernity : advertising in twentieth-century Germany
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of advertising research
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
The Sage handbook of advertising
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Kohlhammer-Edition Marketing
3
The history of advertising
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Europäische Hochschulschriften / 5
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
A century of marketing
1
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
Breaking new ground in theory and practice
1
Contemporary cultural studies
1
Corporate communications : an international journal
1
Cowles Foundation discussion paper
1
Cross-cultural window on consumer behavior
1
Deutsche Dokumentation
1
Die Betriebswirtschaft : DBW
1
Discussion paper series / School of Economics and Finance, the University of Hong Kong
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
2
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
3
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
4
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
5
Interpret me! : the interplay between visual metaphors and verbal messages in advertising
Ryoo, Yuhosua
;
Jeon, Yongwoog Andrew
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 760-782
Persistent link: https://www.econbiz.de/10012623885
Saved in:
6
Portraying product or cause in charity advertising : how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles
Chen, Ming-Yi
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 342-364
Persistent link: https://www.econbiz.de/10012200489
Saved in:
7
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
8
Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne
;
Zhu, Xiajing
;
Yuan, Yige
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
Saved in:
9
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
Saved in:
10
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->