Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Lianne Foti, Xiajing Zhu, Yige Yuan and Lefa Teng
| Year of publication: |
2020
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|---|---|
| Authors: | Foti, Lianne ; Zhu, Xiajing ; Yuan, Yige ; Teng, Lefa |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 8, p. 1183-1201
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| Subject: | affective | Broadcasting | cognitive | digital advertising | message persuasiveness | narrowcasting | Werbewirkung | Advertising effects | Kognition | Cognition | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Emotion | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1755183 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012395651