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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Springer eBook Collection"
~subject:"Werbepsychologie"
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Search: subject_exact:"Werbepsychologie"
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Werbepsychologie
Psychology of advertising
24
Advertising effects
20
Werbewirkung
20
Consumer behaviour
18
Konsumentenverhalten
18
Wirtschaftspsychologie
17
Advertising
15
Werbung
15
Economic psychology
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Brand management
7
Markenführung
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Emotion
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Wahrnehmung
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Markenimage
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Perception
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Public sector
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Business ethics
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Human Resource Management
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Internet marketing
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Kognition
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Markenartikel
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Neues Steuerungsmodell
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New public management
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Online-Marketing
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Personality psychology
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Personalmanagement
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Persönlichkeitspsychologie
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Unternehmensethik
3
Verhaltensökonomie
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advertising
3
Administrative reform
2
Behavioral economics
2
Behaviour
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Naderer, Brigitte
2
Appiah, Osei
1
Avery, Elizabeth Johnson
1
Bang, Hye Jin
1
Beckert, Johannes
1
Buijzen, Moniek
1
Carlson, Les
1
Carter, Erin Percival
1
Chen, Ming-Yi
1
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1
Choi, Sung Tae
1
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1
Eisend, Martin
1
Foti, Lianne
1
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1
Hopkins, Christopher D.
1
Javor, Andrija
1
Jeon, Yongwoog Andrew
1
Jhang, Jihoon
1
Johnson, Benjamin K.
1
Jung, Han Young
1
Jung, Sunho
1
Karpinska-Krakowiak, Malgorzata
1
Kim, Jungkeun
1
Kim, Kacy K.
1
Kim, Yeonshin
1
Kindermann, Harald
1
Lange, Anne
1
Lee, Jacob C.
1
Lee, Jaehoon
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Lee, Seung Yun
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Lee, Yen-I.
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Liu, Yung-I
1
Lord, Kenneth R.
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Matthes, Jörg
1
McGraw, A. Peter
1
Milfeld, Tyler
1
Morris, Jon D.
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Morton, Cynthia R.
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the review of marketing communications
Springer eBook Collection
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Sammlung Göschen
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
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ECONIS (ZBW)
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1
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
2
Effects of disclosing ads on Instagram : the moderating impact of similarity to the influencer
Naderer, Brigitte
;
Matthes, Jörg
;
Schäfer, Stephanie
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 686-707
Persistent link: https://www.econbiz.de/10012623876
Saved in:
3
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
4
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
5
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
6
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
7
Interpret me! : the interplay between visual metaphors and verbal messages in advertising
Ryoo, Yuhosua
;
Jeon, Yongwoog Andrew
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 760-782
Persistent link: https://www.econbiz.de/10012623885
Saved in:
8
Remember the motivationally-relevant appeals? : the influence of social and sensory appeals on memory for pronutritional messages promoting healthy foods
Samson, Lelia
;
Nanne, Annemarie J.
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 582-601
Persistent link: https://www.econbiz.de/10012586682
Saved in:
9
Portraying product or cause in charity advertising : how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles
Chen, Ming-Yi
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 342-364
Persistent link: https://www.econbiz.de/10012200489
Saved in:
10
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
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