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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Springer eBook Collection"
~isPartOf:"The quarterly journal of economics"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Werbepsychologie"
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Psychology of advertising
14
Werbepsychologie
14
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
8
Werbewirkung
8
Advertising
6
USA
6
United States
6
Werbung
6
Economic psychology
4
Experiment
4
Wirtschaftspsychologie
4
Behavioral economics
3
Verhaltensökonomik
3
Brand image
2
Celebrity endorsement
2
Celebrity-Werbung
2
Credibility
2
Emotion
2
Glaubwürdigkeit
2
Markenimage
2
Perception
2
Personality psychology
2
Persönlichkeitspsychologie
2
Print advertising
2
Printwerbung
2
Theorie
2
Theory
2
Wahrnehmung
2
Weather
2
Wetter
2
2001-2008
1
Altruism
1
Altruismus
1
Ambient temperature
1
Amos Tversky
1
Anreiz
1
Australia
1
Australien
1
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Article
18
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Aufsatz in Zeitschrift
Article in journal
18
Hochschulschrift
5
Aufsatzsammlung
3
Collection of articles of several authors
1
Festschrift
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Lehrbuch
1
Sammelwerk
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English
18
Author
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Mullainathan, Sendhil
2
Shafir, Eldar
2
Tversky, Amos
2
Appiah, Osei
1
Avery, Elizabeth Johnson
1
Bertrand, Marianne
1
Bruno, Pascal
1
Busse, Meghan R.
1
Böckenholt, Ulf
1
Carlson, Les
1
Choi, Jungsil
1
Diamond, Peter A.
1
Gao, Xing
1
Genîzî, Ûrî
1
Haley, Eric
1
Hopkins, Christopher D.
1
Karlan, Dean
1
Lee, Yoon-joo
1
Li, Xiaolin
1
Li, Yexin Jessica
1
Liu, Yung-I
1
Lord, Kenneth R.
1
Melnyk, Valentyna
1
Nan, Xiaoli
1
Narasimhan, Om
1
Ostinelli, Massimiliano
1
Pope, Devin G.
1
Pope, Jaren C.
1
Putrevu, Sanjay
1
Rangan, Priyamvadha
1
Rao, Raghunath Singh
1
Ratneshwar, Srinivasan
1
Rustichini, Aldo
1
Sauer, Nicola E.
1
Schwartzstein, Joshua
1
Sen, Sankar
1
Shanahan, Kevin J.
1
Shleifer, Andrei
1
Silva-Risso, Jorge M.
1
Singh, Surendra N.
1
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Journal of current issues and research in advertising : JCIRA
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Springer eBook Collection
The quarterly journal of economics
Journal of economic psychology : research in economic psychology and behavioral economics
73
Psychology & marketing
54
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
Journal of business research : JBR
20
The journal of socio-economics
19
International journal of advertising : the review of marketing communications
17
Journal of marketing research : JMR
13
Marketing : ZFP ; journal of research and management
12
Journal of economic behavior & organization : JEBO
9
Journal of marketing theory and practice
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of economic literature
8
Journal of marketing communications
8
Public personnel management
7
The American economic review
7
Administrative Sciences : open access journal
6
Cahiers du GRATICE
6
Cambridge journal of economics
6
International journal of social economics
6
Journal of marketing
6
Journal of promotion management : JPM
6
Public management review
6
The economic journal : the journal of the Royal Economic Society
6
Critical review : an interdisciplinary journal of politics and society
5
Journal of business and psychology
5
Journal of business ethics : JOBE
5
Journal of retailing
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
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ECONIS (ZBW)
18
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1
Stay positive or go negative? : memory imperfections and messaging strategy
Li, Xiaolin
;
Rao, Raghunath Singh
;
Narasimhan, Om
;
Gao, Xing
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1127-1149
Persistent link: https://www.econbiz.de/10013471073
Saved in:
2
Joint or separate? : the effect of visual presentation on imagery and product evaluation
Zhao, Min
;
Xia, Lan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 935-952
Persistent link: https://www.econbiz.de/10013191812
Saved in:
3
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
4
Overcoming lower imagery ability through process priming
Ostinelli, Massimiliano
;
Böckenholt, Ulf
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 799-812
Persistent link: https://www.econbiz.de/10011792402
Saved in:
5
Temperature and emotions : effects of physical temperature on responses to emotional advertising
Bruno, Pascal
;
Melnyk, Valentyna
;
Völckner, Franziska
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 302-320
Persistent link: https://www.econbiz.de/10011672003
Saved in:
6
The psychological effect of weather on car purchases
Busse, Meghan R.
;
Pope, Devin G.
;
Pope, Jaren C.
; …
- In:
The quarterly journal of economics
130
(
2015
)
1
,
pp. 371-414
Persistent link: https://www.econbiz.de/10011341355
Saved in:
7
Perceived source credibility and advertising persuasiveness : an investigation of moderators and psychological processes
Nan, Xiaoli
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009770245
Saved in:
8
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
9
Drivers of consumer-brand identification
Sauer, Nicola E.
;
Ratneshwar, Srinivasan
;
Sen, Sankar
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 406-418
Persistent link: https://www.econbiz.de/10009684889
Saved in:
10
What's advertising content worth? : evidence from a consumer credit marketing field experiment
Bertrand, Marianne
;
Karlan, Dean
;
Mullainathan, Sendhil
; …
- In:
The quarterly journal of economics
125
(
2010
)
1
,
pp. 263-306
Persistent link: https://www.econbiz.de/10008699291
Saved in:
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