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isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Search: subject_exact:"Advertising restriction"
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Advertising regulation
29
Werbebeschränkung
29
USA
13
United States
13
Advertising
12
Werbung
12
Consumer behaviour
8
Konsumentenverhalten
8
Advertising effects
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Consumer protection
5
Internet marketing
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Langford, Paul
3
Petty, Ross D.
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Al Kurdi, Barween
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Alshaar, H.
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Alshurideh, M.
1
Alt, Frank B.
1
Andrews, J. Craig
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Avery, Rosemary J.
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Cain, Rita M.
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Calfee, John Edward
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Cantor, Jonathan
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Cawley, John H.
1
Chock, T. Makana
1
Compeau, Larry D.
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Daems, Kristien
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Eighmey, John
1
Eisenberg, Matthew
1
Gao, Zhihong
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Golan, Guy J.
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Green, Kesten C.
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Grewal, Dhruv
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Hastak, Manoj
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Heinzelmann, Richard
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Huang, Rui
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Hussien, Alhareth Mohammed Abu
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Kees, Jeremy
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Lim, Joon Soo
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Loubradou, Esther
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Moons, Ingrid
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Nevett, Terence R.
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Nevin, John R.
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Parsons, Andrew G.
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Pelsmacker, Patrick de
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
European journal of marketing : EJM
Journal of marketing communications
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
NBER working paper series
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business ethics : JOBE
6
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
6
Journal of health economics
6
NBER Working Paper
6
Discussion paper / Centre for Economic Policy Research
5
Journal of historical research in marketing
5
Review of industrial organization : RIO
5
Journal of advertising research
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Rechtswissenschaftliche Forschung und Entwicklung
4
Southern economic journal
4
Wettbewerb in Recht und Praxis : wrp
4
Working papers / TSE : WP
4
Young consumers : insight and ideas for responsible marketers
4
CESifo working papers
3
Contemporary economic policy : a journal of Western Economic Association International
3
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
3
International journal of advertising : the review of marketing communications
3
International review of law and economics
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of marketing
3
Kom / Kommission der Europäischen Gemeinschaften
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Working paper / Department of Commerce, College of Business, Massey University
3
Working papers in economics
3
Applied economics letters
2
Berliner wirtschaftsrechtliche Schriften
2
CESifo Working Paper Series
2
Discussion paper / Institute of Social and Economic Research
2
Europäische Hochschulschriften / 2
2
Forum public management : Diskussionspapier
2
Health marketing quarterly
2
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ECONIS (ZBW)
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1
Consumer perceptions of online advertising of weight loss products : the role of social norms and perceived deception
Lim, Joon Soo
;
Chock, T. Makana
;
Golan, Guy J.
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10012203402
Saved in:
2
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
3
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
4
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
5
Determining the main factors affecting consumers' acceptance of ethical advertising : a review of the Jordanian market
Alshurideh, M.
;
Al Kurdi, Barween
;
Hussien, Alhareth …
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 513-532
Persistent link: https://www.econbiz.de/10011849992
Saved in:
6
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
7
"Natural" claims in food advertising : policy implications of filling the regulatory void with consumer class action lawsuits
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011293425
Saved in:
8
My experience as Deputy Assistant Director for national advertising at the Federal Trade Commission
Eighmey, John
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 202-204
Persistent link: https://www.econbiz.de/10010439115
Saved in:
9
Raising red flags : the change in deceptive advertising of weight loss products after the Federal Trade Commission's 2003 Red Flag Initiative
Avery, Rosemary J.
;
Cawley, John H.
;
Eisenberg, Matthew
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009753872
Saved in:
10
Advertising regulation and market drivers
Parsons, Andrew G.
;
Schumacher, Christoph
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1539-1558
Persistent link: https://www.econbiz.de/10009707877
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