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isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~person:"McCarthy, Jeff"
~person:"Perri, Matthew"
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Perri, Matthew
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
International journal of pharmaceutical and healthcare marketing : IJPHM
Health marketing quarterly
2
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ECONIS (ZBW)
3
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Consumers’ evaluation of brief summary formats of print direct-to-consumer advertisements
Bhutada, Nilesh
;
Deshpande, Aparna
;
Menon, Ajit
;
Perri, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10009790609
Saved in:
2
An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Rollins, Brent L.
;
Ramakrishnan, Shravanan
;
Perri, Matthew
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009790616
Saved in:
3
M-commerce - generating revenue from content and mobile portals
McCarthy, Jeff
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
3
,
pp. 243-253
Persistent link: https://www.econbiz.de/10003433476
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