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isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenimage"
~subject:"Social Web"
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Search: subject_exact:"Consumer research"
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Markenimage
Social Web
Consumer behaviour
351
Konsumentenverhalten
351
Brand image
70
Brand management
65
Markenführung
65
Beziehungsmarketing
59
Relationship marketing
59
Brand
39
Customer satisfaction
39
Kundenzufriedenheit
39
Markenartikel
39
Online retailing
39
Online-Handel
39
China
29
Dienstleistungsqualität
28
Personality psychology
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Persönlichkeitspsychologie
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Service quality
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Social web
25
Internet marketing
23
Online-Marketing
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Emotion
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Experiment
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Purchase intention
20
Advertising effects
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Designation of origin
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Herkunftsbezeichnung
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Vertrauen
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Electronic Commerce
17
Environmental consciousness
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Innovation adoption
17
Innovationsakzeptanz
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Umweltbewusstsein
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Viral marketing
16
Virales Marketing
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88
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Chen, Jiawen
3
Liao, Junyun
3
Cho, Heetae
2
Dong, Xuebing
2
Gorostidi-Martinez, Haritz
2
Hong, Zhao
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Liu, Matthew Tingchi
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Xu, Weimin
2
Zhao, Xiaokang
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Agnihotri, Durgesh
1
Akoglu, Halil Erdem
1
Alryalat, Mohammad Abdallah Ali
1
Alvarez, Maria D.
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arancibia Carvajal, Sara
1
Asakawa, Kiyoshi
1
Bae, Byung Ryul
1
Bandyopadhyay, Argho
1
Banerjee, Saikat
1
Baoku, Li
1
Behrendt, Karl
1
Cai, Bofeng
1
Campo, Sara
1
Cham Tat Huei
1
Chan, Nga Cheng
1
Chang, Angela Wen-yu
1
Chang, Man Kit
1
Chaturvedi, Pallavi
1
Chen, Chien-Wen
1
Chen, Shuo
1
Chen, Tser-yieth
1
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Journal of economic psychology : research in economic psychology and behavioral economics
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
425
Journal of retailing and consumer services
320
The journal of product & brand management
175
The journal of brand management : an international journal
151
Journal of marketing communications
91
Journal of promotion management : innovations in planning and applied research
74
Journal of international consumer marketing
70
International journal of internet marketing and advertising : IJIMA
69
International journal of hospitality management
64
Technological forecasting & social change : an international journal
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
International journal of advertising : the review of marketing communications
62
Psychology & marketing
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
International journal of consumer studies
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
54
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
Journal of Islamic marketing
50
Journal of strategic marketing
50
Marketing intelligence & planning
50
Journal of travel and tourism marketing
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
International marketing review
43
Journal of global marketing
41
Journal of internet commerce
41
European journal of marketing : EJM
40
Journal of marketing
40
SpringerLink / Bücher
40
Tourism management : research, policies, practice
40
Journal of fashion marketing and management
39
Journal of hospitality marketing & management
39
Journal of the Academy of Marketing Science
38
Young consumers : insight and ideas for responsible marketers
37
European journal of marketing
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Marketing letters : a journal of research in marketing
36
The journal of consumer marketing
35
International journal of market research
34
Journal of marketing management : MM
34
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ECONIS (ZBW)
88
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Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
5
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
6
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
7
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
8
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
9
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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