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isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of hospitality management"
~subject:"Social Web"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer research"
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Social Web
Consumer behaviour
1,367
Konsumentenverhalten
1,367
Gastronomie
268
Restaurant industry
268
Beziehungsmarketing
234
Relationship marketing
234
Customer satisfaction
233
Kundenzufriedenheit
233
Dienstleistungsqualität
226
Service quality
226
Hotel industry
200
Hotellerie
200
Brand management
160
Markenführung
160
Brand image
154
Markenimage
154
Emotion
109
Online retailing
90
Online-Handel
90
Viral marketing
86
Virales Marketing
86
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Article in journal
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56
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Law, Chun Hung Roberts
3
Liang, Sai
3
Li, Hengyun
2
Liu, Jianwei
2
Zhang, Ziqiong
2
Agnihotri, Durgesh
1
Alryalat, Mohammad Abdallah Ali
1
Antipov, Evgeny A.
1
Armas-Cruz, Yaiza
1
Asakawa, Kiyoshi
1
Bai, Billy
1
Bai, Xuesong
1
Bonn, Mark A.
1
Busser, James A.
1
Casaló, Luis V.
1
Cham Tat Huei
1
Chang, Angela Wen-yu
1
Chang, Man Kit
1
Chaturvedi, Pallavi
1
Chen, Chien-Wen
1
Chen, Jiawen
1
Chen, Tser-yieth
1
Chen, Wen-Kuo
1
Chen, Yangyang
1
Cheung, Man Lai
1
Chinelato, Flavia Braga
1
Chiu, Weisheng
1
Cho, Heetae
1
Cho, Meehee
1
Coker, Brent L. S.
1
Ding, Zhihua
1
Du, Peng
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Ekinci, Yuksel
1
Etter, Michael
1
Eugene Cheng-xi Aw
1
Fan, Jiao
1
Feng, Shunzi
1
Fiore, Ann Marie
1
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Journal of economic psychology : research in economic psychology and behavioral economics
Asia Pacific journal of marketing and logistics
International journal of hospitality management
Journal of business research : JBR
200
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
44
International journal of advertising : the review of marketing communications
43
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Psychology & marketing
38
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
36
Cogent business & management
33
Journal of management information systems : JMIS
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of marketing management : MM
31
Electronic commerce research
30
Information systems research : ISR
30
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of marketing
27
Journal of travel and tourism marketing
27
Journal of fashion marketing and management
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
International journal of e-business research : an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
56
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1
Normative and informational social influence affecting digital technology acceptance of senior restaurant diners : a technology learning perspective
Jang, Ha-Won
;
Moon, Chanwoo
;
Jung, Hyo Sun
;
Cho, Meehee
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457820
Saved in:
2
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
5
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
6
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
7
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
8
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
9
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
Saved in:
10
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
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