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isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Social Web"
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Advertising effects
Markenimage
Social Web
Consumer behaviour
644
Konsumentenverhalten
644
Brand image
93
Brand management
86
Markenführung
86
Beziehungsmarketing
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Chen, Jiawen
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1
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1
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Journal of economic psychology : research in economic psychology and behavioral economics
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
593
Journal of retailing and consumer services
404
The journal of product & brand management
268
The journal of brand management : an international journal
231
Journal of marketing communications
196
Psychology & marketing
173
International journal of advertising : the review of marketing communications
154
International journal of internet marketing and advertising : IJIMA
134
Journal of promotion management : innovations in planning and applied research
113
International journal of advertising : the quarterly review of marketing communications
111
European journal of marketing : EJM
104
Journal of international consumer marketing
104
International journal of hospitality management
99
The journal of consumer marketing
93
International journal of consumer studies
92
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
Marketing letters : a journal of research in marketing
88
Journal of promotion management : JPM
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of global marketing
79
Marketing intelligence & planning
79
Journal of marketing
78
Cogent business & management
77
Technological forecasting & social change : an international journal
73
Journal of marketing research : JMR
72
Journal of travel and tourism marketing
72
Journal of fashion marketing and management
71
Journal of advertising research
69
Journal of marketing management : MM
65
Journal of the Academy of Marketing Science
65
Journal of strategic marketing
63
International marketing review
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Tourism management : research, policies, practice
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Young consumers : insight and ideas for responsible marketers
60
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ECONIS (ZBW)
130
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1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
5
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
6
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
7
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
8
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
9
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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