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isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Social Web"
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Markenführung
Markenimage
Social Web
Consumer behaviour
644
Konsumentenverhalten
644
Brand image
93
Brand management
86
Beziehungsmarketing
70
Relationship marketing
70
Theorie
57
Theory
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Markenartikel
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China
49
Customer satisfaction
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Chen, Jiawen
3
Liao, Junyun
3
Liu, Matthew Tingchi
3
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Casidy, Riza
2
Cheng, Julian Ming Sung
2
Chiu, Weisheng
2
Cho, Heetae
2
Dong, Xuebing
2
Gorostidi-Martinez, Haritz
2
Hong, Zhao
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Kim, Miyea
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Xu, Weimin
2
Zhao, Xiaokang
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
Abdelaziz, Yasser
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Agnihotri, Durgesh
1
Akoglu, Halil Erdem
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Alam, Abdullah
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Alryalat, Mohammad Abdallah Ali
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Alvarez, Maria D.
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Andrianombonana, Haja Tiana Rakotondrainibe
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Asadi, Hassan
1
Asakawa, Kiyoshi
1
Assaf, A.
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Journal of economic psychology : research in economic psychology and behavioral economics
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
594
Journal of retailing and consumer services
438
The journal of product & brand management
309
The journal of brand management : an international journal
290
Psychology & marketing
155
Journal of marketing communications
124
International journal of internet marketing and advertising : IJIMA
112
International journal of hospitality management
108
European journal of marketing : EJM
105
Journal of international consumer marketing
94
International journal of advertising : the review of marketing communications
88
Journal of promotion management : innovations in planning and applied research
88
International journal of consumer studies
86
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of marketing management : MM
80
Marketing intelligence & planning
80
Journal of fashion marketing and management
79
The journal of consumer marketing
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Cogent business & management
76
Journal of marketing
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of travel and tourism marketing
74
Journal of global marketing
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
Marketing letters : a journal of research in marketing
72
International marketing review
71
Journal of the Academy of Marketing Science
71
Technological forecasting & social change : an international journal
70
Journal of strategic marketing
66
SpringerLink / Bücher
62
Journal of promotion management : JPM
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of Islamic marketing
57
International journal of advertising : the quarterly review of marketing communications
56
International journal of electronic marketing and retailing : IJEMR
56
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
54
Journal of marketing research : JMR
54
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ECONIS (ZBW)
133
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1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
5
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
6
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
7
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
8
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
9
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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