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isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenimage"
~subject:"Social Web"
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Markenimage
Social Web
Consumer behaviour
644
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Brand image
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Brand management
86
Markenführung
86
Beziehungsmarketing
70
Relationship marketing
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Chen, Jiawen
3
Liao, Junyun
3
Liu, Matthew Tingchi
3
Cheng, Julian Ming Sung
2
Cho, Heetae
2
Dong, Xuebing
2
Gorostidi-Martinez, Haritz
2
Hong, Zhao
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Hu, Yanghong
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Safeer, Asif Ali
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1
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1
Abdolvand, Mohammad Ali
1
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Alam, Abdullah
1
Allameh, Sayyed Mohsen
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Alryalat, Mohammad Abdallah Ali
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Andrianombonana, Haja Tiana Rakotondrainibe
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1
Bai, Xuesong
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1
Banerjee, Saikat
1
Baoku, Li
1
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Journal of economic psychology : research in economic psychology and behavioral economics
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
505
Journal of retailing and consumer services
361
The journal of product & brand management
263
The journal of brand management : an international journal
225
Psychology & marketing
131
International journal of internet marketing and advertising : IJIMA
109
Journal of marketing communications
109
Journal of international consumer marketing
87
European journal of marketing : EJM
86
International journal of hospitality management
84
International journal of consumer studies
81
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of promotion management : innovations in planning and applied research
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
75
The journal of consumer marketing
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Cogent business & management
69
Marketing intelligence & planning
69
Technological forecasting & social change : an international journal
69
Journal of global marketing
68
International journal of advertising : the review of marketing communications
67
Journal of travel and tourism marketing
67
Journal of marketing
65
Journal of fashion marketing and management
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of marketing management : MM
60
Journal of strategic marketing
59
Journal of the Academy of Marketing Science
59
Marketing letters : a journal of research in marketing
59
International marketing review
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Tourism management : research, policies, practice
52
Journal of Islamic marketing
51
International journal of electronic marketing and retailing : IJEMR
50
Journal of internet commerce
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Young consumers : insight and ideas for responsible marketers
47
International journal of advertising : the quarterly review of marketing communications
45
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ECONIS (ZBW)
113
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1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
5
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
6
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
7
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
8
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
9
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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