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isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Online retailing"
~subject:"Social Web"
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Online retailing
Social Web
Consumer behaviour
644
Konsumentenverhalten
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Brand image
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Markenimage
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Brand management
86
Markenführung
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Beziehungsmarketing
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Relationship marketing
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Theory
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Agnihotri, Durgesh
1
Akhter, Syed H.
1
Al-Hawari, Mohd Ahmad
1
Alanadoly, Alshaimaa Bahgat
1
Alryalat, Mohammad Abdallah Ali
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Arora, Sourabh
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Asakawa, Kiyoshi
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Bai, Xuesong
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Cham Tat Huei
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Chen, Jiawen
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Chen, Yangyang
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1
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1
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1
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Journal of economic psychology : research in economic psychology and behavioral economics
Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
458
Journal of business research : JBR
326
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
134
International journal of internet marketing and advertising : IJIMA
131
Journal of internet commerce
115
International journal of electronic marketing and retailing : IJEMR
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
102
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
91
Electronic commerce research
89
Cogent business & management
81
International journal of consumer studies
76
Journal of electronic commerce research : JECR
73
Information systems research : ISR
71
Technological forecasting & social change : an international journal
71
Psychology & marketing
70
The journal of product & brand management
65
International journal of retail & distribution management
60
International journal of electronic commerce : IJEC
59
Management science : journal of the Institute for Operations Research and the Management Sciences
58
International journal of hospitality management
57
Journal of promotion management : innovations in planning and applied research
56
The international review of retail, distribution and consumer research
56
International journal of e-business research : an official publication of the Information Resources Management Association
55
Journal of marketing communications
55
Journal of fashion marketing and management
53
International journal of retail and distribution management
49
International journal of business information systems : IJBIS
48
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
47
Journal of management information systems : JMIS
47
Journal of retailing
47
International journal of advertising : the review of marketing communications
46
Tourism management : research, policies, practice
44
Journal of the Academy of Marketing Science
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of international consumer marketing
41
Journal of marketing
40
Journal of marketing management : MM
40
International journal of technology marketing : IJTMkt
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
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ECONIS (ZBW)
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1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
4
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
7
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
8
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
9
Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
10
Appearance and media popularity affecting experiential gift-giving
Chen, Tser-yieth
;
Wu, Hsueh Ling
;
Tai, Zhi-Cheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2198-2215
Persistent link: https://www.econbiz.de/10014430220
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