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isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Annales Universitatis Mariae Curie-Skłodowska / H"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
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Advertising effects
Consumer behaviour
Jugendliche
31
Youth
30
Konsumentenverhalten
26
Mode
15
Fashion
14
Bekleidung
11
Clothing
11
Bekleidungsindustrie
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Markenartikel
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Journal of fashion marketing and management
Annales Universitatis Mariae Curie-Skłodowska / H
Young consumers : insight and ideas for responsible marketers
120
International journal of consumer studies
35
Journal of business research : JBR
22
Journal of retailing and consumer services
18
Asia Pacific journal of marketing and logistics
13
Psychology & marketing
13
The journal of consumer marketing
13
Journal of international consumer marketing
12
Journal of consumer behaviour : an international research review
11
International journal of retail & distribution management
10
Journal of marketing communications
10
Journal of marketing management : MM
10
Frontrunners or copycats?
7
International journal of Indian culture and business management
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
7
Marketing intelligence & planning
7
Qualitative market research : an international journal
7
Global business review
6
Journal of advertising research
6
European journal of marketing : EJM
5
Health marketing quarterly
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of food products marketing
5
Journal of internet commerce
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
5
The IUP journal of marketing management : IJMM
5
Australasian marketing journal
4
European research studies
4
International journal of business and globalisation : IJBG
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of nonprofit & public sector marketing
4
Research in consumer behavior
4
Rethinking children as consumers : the changing status of childhood and young adulthood
4
The international review of retail, distribution and consumer research
4
Vision : the journal of business perspective
4
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ECONIS (ZBW)
27
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1
Exploring young consumer's adoption of secondhand luxury : insights from a qualitative study
Rathi, Rubal
;
Jain, Sheetal
;
Garg, Ruchi
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 117-138
Persistent link: https://www.econbiz.de/10014495506
Saved in:
2
Understanding the role of Instagram in young adult consumers' purchase and post-purchase evaluation behaviors
Hood, Sara Lewis
;
Thoney-Barletta, Kristin Anne
; …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 298-315
Persistent link: https://www.econbiz.de/10014495525
Saved in:
3
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
4
Apparel shopping styles of Ghanaian female young adults
Appiadu, Dora
;
Kuma-Kpobee, Mercy
;
Vandyck, Efua
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 661-675
Persistent link: https://www.econbiz.de/10013384581
Saved in:
5
The impact of promotional measures on the buying behaviour of young consumers on the food market
Angowski, Marek
;
Domańska, Katarzyna
;
Komor, Agnieszka
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 9-18
Persistent link: https://www.econbiz.de/10011983699
Saved in:
6
Changes in the young consumer's purchasing process
Ratajczyk, Monika
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 203-210
Persistent link: https://www.econbiz.de/10011986107
Saved in:
7
Virtualization of behaviors of young consumers
Sowa, Izabela
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 227-236
Persistent link: https://www.econbiz.de/10011986123
Saved in:
8
Antecedents to organic cotton clothing purchase behaviour : study on Indian youth
Khare, Arpita
;
Varshneya, Geetika
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 51-69
Persistent link: https://www.econbiz.de/10011703057
Saved in:
9
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
10
Negotiating Muslim masculinity : andorpynous spaces within feminized fashion
Al-Mutawa, Fajer Saleh
- In:
Journal of fashion marketing and management
20
(
2016
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10011575245
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