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isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of food products marketing"
~subject:"Asiatisch-pazifischer Raum"
~subject:"Zielgruppe"
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Asiatisch-pazifischer Raum
Zielgruppe
Target group
26
Consumer behaviour
16
Konsumentenverhalten
16
Fashion
7
Mode
7
Advertising effects
6
USA
6
United States
6
Werbewirkung
6
Advertising
5
Children
5
Kinder
5
Werbung
5
Market research
4
Marktforschung
4
China
3
Comparison
3
Jugendliche
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Luxury goods
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Luxusgüter
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Marketing management
3
Marketingmanagement
3
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Youth
3
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Brand
2
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Food
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Frauen
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Indonesia
2
Indonesien
2
Internet marketing
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Markenartikel
2
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2
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2
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Adomaitis, Alyssa Dana
1
Altamore, Luca
1
Amatulli, Cesare
1
Bacarella, Simona
1
Barber, Nelson
1
Carpenter, Jason M.
1
Cauberghe, Verolien
1
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1
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1
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1
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1
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1
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1
Guido, Gianluigi
1
Ha, Sejin
1
Harradine, Rod
1
Hermans, Charles M.
1
Hodges, Nancy
1
Horvat, Jasna
1
Hudders, Liselot
1
Hudson, Simon
1
Hyatt, Eva M.
1
Ingrassia, Marzia
1
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1
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1
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1
Lanasier, Evi V.
1
Liu, Shuk-ching
1
Markovina, Jerko
1
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Journal of fashion marketing and management
Journal of food products marketing
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Springer eBook Collection
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
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ECONIS (ZBW)
26
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1
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
2
Quality factors influencing consumer demand for small fruit by focus group and sensory test
Chironi, Stefania
;
Bacarella, Simona
;
Altamore, Luca
; …
- In:
Journal of food products marketing
23
(
2017
)
8
,
pp. 857-872
Persistent link: https://www.econbiz.de/10011799780
Saved in:
3
Ethics in food advertising to children in India : a parental perspective
Singh, Raghbir
;
Soni, Pavleen
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011432124
Saved in:
4
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
5
Measuring the impact of product placement on children using digital brand integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
6
Factors influencing consumer purchasing decision toward malang meatballs at East Java, Indonesia
Utami, Hari Dwi
- In:
Journal of food products marketing
17
(
2011
)
1
,
pp. 25-45
Persistent link: https://www.econbiz.de/10008907899
Saved in:
7
Determinants of purchasing intention for fashion luxury goods in the Italian market : a laddering approach
Amatulli, Cesare
;
Guido, Gianluigi
- In:
Journal of fashion marketing and management
15
(
2011
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10008990983
Saved in:
8
Store attributes influencing relationship marketing : study of department stores
Wang, Chiu-han
;
Ha, Sejin
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 326-344
Persistent link: https://www.econbiz.de/10009268720
Saved in:
9
Exploring consumers' adoption of highly technological fashion products : the role of extrinsic and intrinsic motivational factors
Watchravesringkan, Kittichai
;
Hodges, Nancy
;
Kim, Yun-hee
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 263-281
Persistent link: https://www.econbiz.de/10003985985
Saved in:
10
Wine market segmentation in continental Croatia
Kalazić, Zorislav
;
Šimic, Mirna Leko
;
Horvat, Jasna
- In:
Journal of food products marketing
16
(
2010
)
3
,
pp. 325-335
Persistent link: https://www.econbiz.de/10008648948
Saved in:
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