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isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of marketing"
~person:"Eckhardt, Giana M."
~person:"Luo, Xueming"
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Eckhardt, Giana M.
Luo, Xueming
Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
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5
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Journal of food products marketing
Journal of marketing
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Qualitative market research : an international journal
3
Fox School of Business Research Paper
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Luo, X, Tong S, Fang Z, Qu Z. (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science
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ECONIS (ZBW)
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1
The roar of the crowd : how interaction ritual chains create social atmospheres
Hill, Tim
;
Canniford, Robin
;
Eckhardt, Giana M.
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 121-139
Persistent link: https://www.econbiz.de/10013258856
Saved in:
2
The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment
Luo, Xueming
;
Tong, Siliang
;
Lin, Zhijie
;
Cheng, Zhang
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 50-69
Persistent link: https://www.econbiz.de/10012485582
Saved in:
3
The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Li, Jing
;
Luo, Xueming
;
Lu, Xianghua
;
Moriguchi, Takeshi
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 123-140
Persistent link: https://www.econbiz.de/10012593258
Saved in:
4
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
5
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
6
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
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