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isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of business research : JBR"
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Comparative advertising
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Journal of historical research in marketing
Journal of business research : JBR
Journal of advertising research
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
DICE discussion paper
2
ERIM Report Series Reference
2
Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of international consumer marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The Rand journal of economics
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University of Lüneburg Working paper series in economics
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7 VJLA 2012 (2) 18
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Advertising in developing and emerging countries : the economic, political and social context
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Asia Pacific journal of marketing and logistics
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CESifo Working Paper Series
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CIRANO - Scientific Publications 2011s-75
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Central European business review : CEBR
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Communication Arts Books
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Cracking the code : leveraging consumer psychology to drive profitability
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Diskussionsschriften / Universität Bern, Departement Volkswirtschaftlehre
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ERIM report series research in management
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European Parliament - Study
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European journal of marketing : EJM
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European journal of operational research : EJOR
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European research studies
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Forum for health economics & policy : an evolving collection of symposia on important health care issues
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IIC : international review of intellectual property and competition law
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International journal of advertising : the review of marketing communications
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International journal of comparative management
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International journal of emerging markets
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International journal of industrial organization
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1
A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
Saved in:
2
Comparative advertising : effects of concreteness and claim substantiation through reactance and activation on purchase intentions
Bambauer-Sachse, Silke
;
Heinzle, Priska
- In:
Journal of business research : JBR
84
(
2018
),
pp. 233-242
Persistent link: https://www.econbiz.de/10011802926
Saved in:
3
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
4
The US advertising industry's self-regulation of comparative advertising
Beard, Fred
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 369-386
Persistent link: https://www.econbiz.de/10009621253
Saved in:
5
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
6
How brand attribute typicality and consumer commitment moderate the influence of comparative advertising
Pillai, Kishore Gopalakrishna
;
Goldsmith, Ronald E.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 933-941
Persistent link: https://www.econbiz.de/10003731203
Saved in:
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