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isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Lee, Monle"
~person:"Sismeiro, Catarina"
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Sismeiro, Catarina
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Do colors change realities in online shopping?
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
;
Tang, Yun-Chia
;
Lee, …
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 14-27
Persistent link: https://www.econbiz.de/10011844926
Saved in:
2
Will they come and will they stay? : online social networks and news consumption on external websites
Mahmood, Ammara
;
Sismeiro, Catarina
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 117-132
Persistent link: https://www.econbiz.de/10011658351
Saved in:
3
Click here for Internet insight : advances in clickstream data analysis in marketing
Bucklin, Randolph E.
;
Sismeiro, Catarina
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003833052
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