//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of international marketing"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"International marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Cultural identity
International marketing
165
Internationales Marketing
165
Konsumentenverhalten
44
Marketing management
32
Marketingmanagement
32
Brand management
30
Markenführung
30
Multinationales Unternehmen
29
Transnational corporation
29
Export
28
Firm performance
26
Unternehmenserfolg
26
Globalization
23
Globalisierung
22
Beziehungsmarketing
21
International market entry
21
Internationaler Markteintritt
21
Relationship marketing
21
Brand image
19
Markenimage
19
Emerging economies
17
Schwellenländer
17
Welt
17
World
17
Export sector
16
Exportwirtschaft
16
China
14
KMU
11
Kulturelle Identität
11
SME
11
USA
11
United States
11
global brands
11
Brand
10
Internet marketing
10
Markenartikel
10
Online-Marketing
10
Designation of origin
9
more ...
less ...
Online availability
All
Undetermined
23
Free
1
Type of publication
All
Article
49
Type of publication (narrower categories)
All
Article in journal
49
Aufsatz in Zeitschrift
49
Language
All
English
49
Author
All
Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Nijssen, E. J.
3
Alden, Dana
2
Coulter, Robin A.
2
Douglas, Susan P.
2
Guo, Xiaoling
2
Kumar, V.
2
Magnusson, Peter
2
Papadopoulos, Nicolas G.
2
Schlegelmilch, Bodo B.
2
Strizhakova, Yuliya
2
Taylor, Charles Raymond
2
Westjohn, Stanford A.
2
Alamanos, Eleftherios
1
Altaras, Selin
1
Amine, Lyn Suzanne
1
Arnold, Mark J.
1
Asiati, Diah Isnaini
1
Attia, Samaa
1
Baršytė, Justina
1
Becker-Olsen, Karen L.
1
Borah, Sourav Bikash
1
Brakus, J. Joško
1
Carneiro, Jorge Manoel Teixeira
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chansarkar, Bal
1
Chen, Jie
1
Chen, Qimei
1
Chikweche, Tendai
1
Cleveland, Mark
1
Costa, Camila
1
Dean, Tereza
1
Deligonul, Seyda
1
Dennis, Charles
1
Dimofte, Claudiu V.
1
Du, Yunzhou
1
Egan, Paul
1
Eisingerich, Andreas B
1
more ...
less ...
Published in...
All
Journal of international marketing
International business review : the official journal of the European International Business Academy
International marketing review
52
Journal of business research : JBR
40
Journal of global marketing
31
Journal of international consumer marketing
25
Asia Pacific journal of marketing and logistics
14
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
13
The journal of brand management : an international journal
11
SpringerLink / Bücher
10
International journal of advertising : the quarterly review of marketing communications
9
Handbook of research on international advertising
8
Cross-cultural and critical perspectives on brands
7
Journal of euromarketing
7
The journal of product & brand management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European journal of marketing : EJM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing management : MM
5
Journal of strategic marketing
5
International journal of business and emerging markets : IJBEM
4
Journal of promotion management : JPM
4
Qualitative market research : an international journal
4
Springer eBook Collection
4
The journal of consumer marketing
4
European journal of international management : EJIM
3
IMADI.net-Projektbericht
3
International journal of advertising : the review of marketing communications
3
International journal of export marketing
3
International journal of management and economics
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Marketing management : a cultural perspective
3
New world marketing
3
Psychology & marketing
3
Research in consumer behavior
3
more ...
less ...
Source
All
ECONIS (ZBW)
49
Showing
1
-
10
of
49
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
4
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
5
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
6
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
7
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
8
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
9
Studying heterogeneity in the subsistence consumer market : a context-sensitive approach
Janda-Eble, Sergej
;
Shainesh, G.
;
Hillebrand, Christina …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012484455
Saved in:
10
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->