Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
David A. Griffith, Tereza Dean, and Jessica J. Hoppner
| Year of publication: |
2021
|
|---|---|
| Authors: | Griffith, David A. ; Dean, Tereza ; Hoppner, Jessica J. |
| Subject: | cultural distance | innovation | institutional economics | measurement | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management | Internationales Marketing | International marketing | Institutionenökonomik | Institutional economics | Innovation | Internationale Marktforschung | International marketing research | Marktforschung | Market research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X211002193 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012608047