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~isPartOf:"Journal of advertising research"
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Search: subject_exact:"Kaufmotiv"
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Journal of internet commerce
Journal of advertising research
Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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International journal of advertising : the quarterly review of marketing communications
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Marketing letters : a journal of research in marketing
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on retailer-consumer relationship development
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International journal of sport management and marketing : IJSMM
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International marketing in the fast changing world
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ECONIS (ZBW)
15
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1
Online promotions and hedonic motives as moderators in the relationship between e-impulsive buying tendency and customer satisfaction : evidence from India
Madhu, Sumetha
;
Soundararajan, Vasanthi
;
Parayitam, …
- In:
Journal of internet commerce
22
(
2023
)
3
,
pp. 395-431
Persistent link: https://www.econbiz.de/10014320493
Saved in:
2
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
3
Purchasing intention and behavior in the sharing economy : mediating effects of APP assessments
Lo, Fang Yi
;
Yu, Tiffany Hui-Kuang
;
Chen, Hsin-Hao
- In:
Journal of business research : JBR
121
(
2020
),
pp. 93-102
Persistent link: https://www.econbiz.de/10012417323
Saved in:
4
Shopping enjoyment to the extreme : hedonic shopping motivations and compulsive buying in developed and emerging markets
Horváth, Csilla
;
Adıgüzel, Feray
- In:
Journal of business research : JBR
86
(
2018
),
pp. 300-310
Persistent link: https://www.econbiz.de/10011855340
Saved in:
5
Compulsive buying in online daily deal settings : an investigation of motivations and contextual elements
Kukar-Kinney, Monika
;
Scheinbaum, Angeline Close
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 691-699
Persistent link: https://www.econbiz.de/10011436226
Saved in:
6
How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
7
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
8
The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
Saved in:
9
Matching product attributes to celebrities who reinforce the brand : an innovative algorithmic selection model
Zwilling, Moti
;
Fruchter, Gila E.
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10010245520
Saved in:
10
With or without you : interactive effects of retail density and need for affiliation on shopping pleasure and spending
Rompay, Thomas J. L. van
;
Krooshoop, Janna
;
Verhoeven, …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1126-1131
Persistent link: https://www.econbiz.de/10009562080
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