Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Year of publication: |
2013
|
---|---|
Authors: | Teixeira, Thales S. ; Stipp, Horst |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 3, p. 286-296
|
Subject: | Fernsehwerbung | Television advertising | Humor | Event-Marketing | Event marketing | Werbewirkung | Advertising effects | Getränk | Beverage | Süßwaren | Confectionery | Kaufmotiv | Consumer motivation | USA | United States |
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