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isPartOf:"Journal of marketing"
~isPartOf:"European research studies"
~subject:"United States"
~subject:"marketing strategy"
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United States
marketing strategy
Marketing management
124
Marketingmanagement
124
Consumer behaviour
31
Konsumentenverhalten
31
Marketing
25
USA
22
Beziehungsmarketing
14
Relationship marketing
14
Brand image
13
Brand management
13
Markenführung
13
Markenimage
13
Internet marketing
12
Online-Marketing
12
Advertising
7
Firm performance
7
Unternehmenserfolg
7
Werbung
7
marketing mix
7
Advertising effects
6
Brand
6
Social Web
6
Social web
6
Werbewirkung
6
Marketing theory
5
Marketingtheorie
5
Theorie
5
Theory
5
Communication
4
Decision
4
E-commerce
4
Electronic Commerce
4
Entscheidung
4
Innovation
4
Lieferantenmanagement
4
Markenartikel
4
Nachhaltige Entwicklung
4
Strategic management
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English
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Kumar, V.
5
Humphreys, Ashlee
2
Palmatier, Robert W.
2
Aspara, Jaakko
1
Berger, Jonah
1
Bezawada, Ram
1
Boyd, Naja Williams
1
Bradford, Tonya Williams
1
Brown, Lawrence H.
1
Carpenter, Gregory S.
1
Chapman, Chris
1
Chen, Sylia
1
Chintagunta, Pradeep K.
1
Cook jr, Victor J.
1
Currim, Imran S.
1
D. V., Filin
1
Dant, Rajiv P.
1
Day, George S.
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Dixit, Ashutosh
1
Eckhardt, Giana M.
1
Garrett, Dennis E.
1
Gilbride, Timothy J.
1
Grewal, Dhruv
1
Gu, Flora Fang
1
Heitmann, Mark
1
Hoffmann, Arvid O. I.
1
Houston, Mark B.
1
Häubl, Gerald
1
I. G., Peshkova
1
Jiang, Baojun
1
Jones, Eli
1
Karakaya, Fahri
1
Kushwaha, Tarun
1
Kwak, Hyokjin
1
Lamberton, Cait
1
Lamey, Lien
1
Lehmann, Donald R.
1
Lemon, Katherine N.
1
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Journal of marketing
European research studies
Journal of business research : JBR
20
Journal of marketing management : MM
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of strategic marketing
13
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Harvard business review : HBR
9
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
Journal of marketing communications
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Journal of marketing theory and practice
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
International journal of technology marketing : IJTMkt
6
Journal of marketing research : JMR
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Psychology & marketing
6
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Business horizons
5
Journal of business strategy
5
Journal of food products marketing
5
Journal of global marketing
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Management international review : mir ; journal of international business
5
Marketing theory
5
Report / Marketing Science Institute
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
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ECONIS (ZBW)
30
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1
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
2
The effect of service quality and marketing mix strategy towards local sustainable economic growth
Srinita
- In:
European research studies
21
(
2018
)
1
,
pp. 272-284
Persistent link: https://www.econbiz.de/10012219996
Saved in:
3
Marketing and managerial competitiveness in modern organizations
V. A., Bespalko
;
I. G., Peshkova
;
V. U., Shalimova
;
D. …
- In:
European research studies
21
(
2018
)
2
,
pp. 962-969
Persistent link: https://www.econbiz.de/10012222069
Saved in:
4
Commentary: mind your text in marketing practice
Chapman, Chris
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10012176298
Saved in:
5
Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams
;
Boyd, Naja Williams
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
Saved in:
6
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
7
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
8
Status games : market driving through social influence in the U.S. wine industry
Humphreys, Ashlee
;
Carpenter, Gregory S.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011912144
Saved in:
9
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
10
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
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