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isPartOf:"Journal of marketing"
~isPartOf:"Going global: implementing international business operations"
~subject:"Export"
~subject:"Markenimage"
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Export
Markenimage
International marketing
18
Internationales Marketing
18
Brand image
6
Brand management
3
Consumer behaviour
3
Designation of origin
3
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Emerging economies
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Bello, Daniel C.
1
Broyles, S. Allen
1
Carvalho, Sergio W.
1
Gao, Weihe
1
Ji, Li
1
Jong, Martijn G. de
1
Keh, Hean Tat
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Klein, Kristina
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1
Thomas, Sunil
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Torelli, Carlos J.
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1
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Journal of marketing
Going global: implementing international business operations
Journal of international marketing
33
International marketing review
30
Journal of business research : JBR
24
Journal of global marketing
16
The journal of brand management : an international journal
15
International business review : the official journal of the European International Business Academy
14
Journal of international consumer marketing
11
Asia Pacific journal of marketing and logistics
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of product & brand management
8
Journal of international trade & commerce
7
European journal of international management : EJIM
6
Journal of euromarketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of strategic marketing
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Review of international business and strategy
5
European journal of marketing : EJM
4
Innovatives Markenmanagement
4
International journal of export marketing
4
Journal for global business advancement : JGBA
4
Journal of marketing management : MM
4
Journal of retailing and consumer services
4
Journal of world business : JWB
4
The journal of business & industrial marketing
4
World Bank Policy Research Working Paper
4
Advances in international marketing
3
Cross-cultural and critical perspectives on brands
3
Economies : open access journal
3
International journal of business and globalisation : IJBG
3
International journal of economic perspectives : IJEP
3
International journal of emerging markets
3
International journal of export marketing : IJExportM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing ; Vol. 1
3
Journal of Islamic marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of the Academy of Marketing Science
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
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ECONIS (ZBW)
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1
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
2
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
3
Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
Saved in:
4
Brand equitiy : leveraging brands in international markets
Broyles, S. Allen
;
Thomas, Sunil
;
Kohli, Chiranjeev
; …
-
2011
Persistent link: https://www.econbiz.de/10009232316
Saved in:
5
Consumer ethnocentrism and country-of-origin effects
Palmer, Adrian
-
2011
Persistent link: https://www.econbiz.de/10009232349
Saved in:
6
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
7
The American Export Trading Company : designing a new international marketing institution
Bello, Daniel C.
;
Williamson, Nicholas C.
- In:
Journal of marketing
49
(
1985
)
4
,
pp. 60-69
Persistent link: https://www.econbiz.de/10001899083
Saved in:
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