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isPartOf:"Journal of marketing"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Brand image"
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Journal of marketing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
ERIM report series research in management
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Schmitt, Bernd
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
Saved in:
2
The good, the bad, and the ugly : influence of aesthetics on product feature judgments
Hoegg, JoAndrea
;
Alba, Joseph W.
;
Dahl, Darren W.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 419-430
Persistent link: https://www.econbiz.de/10008728836
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