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isPartOf:"Journal of marketing"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Entscheidung"
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Journal of marketing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The supremacy of singular subjectivity : improving decision quality by removing objective specifications and direct comparisons
Yang, Adelle X.
;
Hsee, Christopher K.
;
Liu, Yi
;
Zhang, Li
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
4
,
pp. 393-404
Persistent link: https://www.econbiz.de/10009384879
Saved in:
2
How persuasive messages can influence behavior without awareness
Russo, J. E.
;
Chaxel, Anne-Sophie
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 338-342
Persistent link: https://www.econbiz.de/10008658287
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