The supremacy of singular subjectivity : improving decision quality by removing objective specifications and direct comparisons
Adelle X. Yang; Christopher K. Hsee; Yi Liu; Li Zhang
| Year of publication: |
2011
|
|---|---|
| Authors: | Yang, Adelle X. ; Hsee, Christopher K. ; Liu, Yi ; Zhang, Li |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 4, p. 393-404
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Produktinformation | Product information | Ladengestaltung | Store design |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009384879