The supremacy of singular subjectivity: Improving decision quality by removing objective specifications and direct comparisons
| Year of publication: |
2011
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|---|---|
| Authors: | Yang, Adelle X. ; Hsee, Christopher K. ; Liu, Yi ; Zhang, Li |
| Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 21.2011, 4, p. 393-405
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