//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing"
~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"marketing mix"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
marketing mix
Marketing management
102
Marketingmanagement
102
Consumer behaviour
25
Konsumentenverhalten
25
USA
21
United States
21
Marketing
19
Beziehungsmarketing
12
Relationship marketing
12
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
marketing strategy
7
Internet marketing
6
Online-Marketing
6
Advertising
5
Advertising effects
5
Financial services
5
Finanzdienstleistung
5
Firm performance
5
Marketing theory
5
Marketingtheorie
5
Unternehmenserfolg
5
Werbewirkung
5
Werbung
5
Brand
4
Decision
4
Entscheidung
4
Lieferantenmanagement
4
Markenartikel
4
Supplier relationship management
4
B-to-B-Marketing
3
Business-to-business marketing
3
Börsenkurs
3
Customer satisfaction
3
Distribution channel
3
E-commerce
3
Electronic Commerce
3
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Boyd, Naja Williams
1
Bradford, Tonya Williams
1
Cox, Steven R.
1
Heitmann, Mark
1
Kannan, P. K.
1
Lamey, Lien
1
Lehmann, Donald R.
1
Maesen, Stijn
1
Neslin, Scott A.
1
Rink, David R.
1
Roden, Dianne M.
1
Stahl, Florian
1
Wedel, Michel
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of financial services marketing : JFSM
European research studies
3
International journal of business and globalisation : IJBG
3
Amfiteatru economic : an economic and business research periodical
2
Asian journal of management cases
2
Global business review
2
International journal of economic research
2
International journal of public sector performance management : IJPSPM
2
Marketing i menedžment innovacij : m&mi
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Applied economics
1
California management review
1
Economic development : journal of the Institute of Economics, Skopje
1
Emerging markets journal : Emaj
1
European journal of international management : EJIM
1
Facta Universitatis / Series economics and organization / University of Niš
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Health marketing quarterly
1
ISRA international journal of islamic finance
1
International journal of Indian culture and business management : IJICBM
1
International journal of business & management : IJoBM
1
International journal of business and economics
1
International journal of business competition and growth : IJBCG
1
International journal of business policy and economics
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of green economics
1
International journal of islamic marketing and branding
1
International journal of management practice : IJMP
1
International journal of process management and benchmarking : IJPMB
1
International journal of social entrepreneurship and innovation : IJSEI
1
International journal of sport management and marketing : IJSMM
1
Investment management and financial innovations
1
Journal of Asia Pacific business
1
Journal of advanced research in law and economics : JARLE
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economics and business research
1
Journal of food products marketing
1
Journal of global marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams
;
Boyd, Naja Williams
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
Saved in:
3
Marketing analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Saved in:
4
Risk preferences and the marketing of financial services : segmentation by birth order
Rink, David R.
;
Roden, Dianne M.
;
Cox, Steven R.
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
1
,
pp. 17-26
Persistent link: https://www.econbiz.de/10010205385
Saved in:
5
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->