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isPartOf:"Journal of marketing"
~isPartOf:"Journal of international marketing"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Search: subject_exact:"Internationale Werbung"
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Markenimage
Marketingmanagement
International marketing
135
Internationales Marketing
135
Consumer behaviour
41
Konsumentenverhalten
41
Brand management
29
Markenführung
29
Brand image
21
Marketing management
21
Multinationales Unternehmen
20
Transnational corporation
20
Globalisierung
19
Globalization
19
Beziehungsmarketing
17
Export
17
Firm performance
17
Relationship marketing
17
Unternehmenserfolg
17
Emerging economies
15
Schwellenländer
15
Welt
15
World
15
Cultural identity
11
Kulturelle Identität
11
global brands
11
Brand
10
China
10
International market entry
10
Internationaler Markteintritt
10
Markenartikel
10
USA
10
United States
10
Lieferantenmanagement
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Supplier relationship management
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international marketing
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8
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8
export performance
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42
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42
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English
42
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Palmatier, Robert W.
3
Alden, Dana
2
Davvetas, Vasileios
2
Diamantopoulos, Adamantios
2
Kumar, V.
2
Magnusson, Peter
2
Ozsomer, Aysegul
2
Westjohn, Stanford A.
2
Ahi, Ali
1
Bai, Xuan
1
Baronchelli, Gianpaolo
1
Baršytė, Justina
1
Beck, Joshua T.
1
Becker-Olsen, Karen L.
1
Borah, Sourav Bikash
1
Carvalho, Sergio W.
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chang, Jeanine
1
Chapman, Kelly
1
Chen, Jie
1
Chen, Qimei
1
Chirapanda, Suthawan
1
Christodoulides, Paul
1
Coulter, Robin A.
1
Craig, C. S.
1
Deligonul, Seyda
1
Douglas, Susan P.
1
Du, Yunzhou
1
El Banna, Alia
1
Feng, Hui
1
Fong, Cher Min
1
Fotiadis, Thomas A.
1
Gao, Tao
1
Gao, Weihe
1
Griffith, David A.
1
Guo, Xiaoling
1
Gupta, Shaphali
1
Guzman, Francisco
1
Gürhan-Canli, Zeynep
1
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Journal of marketing
Journal of international marketing
International marketing review
45
Journal of business research : JBR
34
Journal of global marketing
19
The journal of brand management : an international journal
16
International business review : the official journal of the European International Business Academy
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of international consumer marketing
11
Europäische Hochschulschriften / 5
10
Journal of strategic marketing
10
The journal of product & brand management
10
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Asia Pacific journal of marketing and logistics
7
Journal of euromarketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of international trade & commerce
6
Journal of marketing management : MM
6
Marketing intelligence & planning
6
SpringerLink / Bücher
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The journal of business & industrial marketing
6
Advances in international marketing
5
International marketing in the fast changing world
5
Journal of retailing and consumer services
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
Gabler Edition Wissenschaft
4
Innovatives Markenmanagement
4
International journal of trade and global markets
4
International marketing ; Vol. 1
4
Journal of the Academy of Marketing Science
4
Proceedings series / American Marketing Association
4
Springer eBook Collection
4
Cross-cultural and critical perspectives on brands
3
Entrepreneurship in international marketing
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
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ECONIS (ZBW)
42
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1
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
4
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
5
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
6
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
7
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
8
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
9
The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
Saved in:
10
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
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