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isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Marketing theory"
~subject:"marketing strategy"
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Marketing theory
marketing strategy
Marketing management
179
Marketingmanagement
179
Consumer behaviour
38
Konsumentenverhalten
38
Marketing
34
USA
27
United States
27
Beziehungsmarketing
17
Relationship marketing
17
Brand management
16
Markenführung
16
Firm performance
14
Unternehmenserfolg
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Brand image
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Internet marketing
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Markenimage
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Online-Marketing
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KMU
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Market research
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Marketing strategy
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Marketingtheorie
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Advertising
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Brand
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Business-to-business marketing
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Markenartikel
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Strategic management
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Advertising effects
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Führungskräfte
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1
Li, Yanyan
1
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Lowe, Sid
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1
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Qu, Yingge
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Journal of marketing
Marketing intelligence & planning
Journal of marketing management : MM
18
Journal of strategic marketing
14
AMS review : official publication of the Academy of Marketing Science
13
SpringerLink / Bücher
13
Industrial marketing management : the international journal for industrial and high-tech firms
10
Legends in marketing
10
Lehrbuch
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of the Academy of Marketing Science
8
Journal of business research : JBR
7
Marketing theory and applications
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
McGraw-Hill/Irwin series in marketing
5
European journal of marketing : EJM
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Australasian marketing journal
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
International journal of islamic marketing and branding
3
Journal of international food & agribusiness marketing
3
Journal of macromarketing
3
Journal of marketing communications
3
Major theoretical debates and contemporary issues in marketing theory
3
Marketing : ZFP ; journal of research and management
3
Springer eBook Collection / Business and Management
3
The marketing book
3
Zeszyty naukowe
3
wi - Wirtschaft
3
AMA educators' proceedings
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ECONIS (ZBW)
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1
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
2
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
3
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
4
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
5
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
6
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
7
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
8
Context into text into context : marketing practice into theory, marketing theory into practice
Smith, Terry
;
Williams, Tom
;
Lowe, Sid
;
Rod, Michel
; …
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10011447936
Saved in:
9
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
10
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
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