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isPartOf:"Journal of marketing"
~source:"econis"
~subject:"RFID"
~subject:"United States"
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RFID
United States
Kundenbindungsprogramm
8
Loyalty program
8
Consumer behaviour
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Konsumentenverhalten
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USA
3
Beziehungsmarketing
2
Food retailing
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Lebensmitteleinzelhandel
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Privater Konsum
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Rabatt
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Rebate
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Game theory
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Online retailing
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Online-Handel
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Huang, Yanliu
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Inman, Jeffrey
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Journal of marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
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Working paper / National Bureau of Economic Research, Inc.
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International journal of hospitality management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of financial services marketing : JFSM
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Journal of retailing
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American business law journal : the official publication of the American Business Law Association
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American economic journal : a journal of the American Economic Association
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Discussion papers / Stanford Institute for Economic Policy Research
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E-business technology and strategy : international conference, CETS 2010, Ottawa, Canada, September 29 - 30, 2010 ; proceedings
1
Economic perspectives
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Health marketing quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business innovation and research
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International journal of management & enterprise development : IJMED
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International journal of management and marketing research : IJMMR
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International journal of retail & distribution management
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Issues in accounting education
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Journal for labour market research
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Journal of advertising research
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Journal of air transport management
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Journal of business research : JBR
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer behaviour : an international research review
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Journal of historical research in marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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Journal of marketing theory and practice : JMTP
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Journal of organizational computing and electronic commerce
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Journal of payments strategy & systems
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of revenue and pricing management
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MIT sloan management review
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MSI reports : working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing - wie Sie Kunden gewinnen und halten
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Marketing through minefields
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The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
2
Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar
;
Farris, Paul W.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10009729590
Saved in:
3
Analyzing incremental sales from a direct mail coupon promotion
Bawa, Kapil
- In:
Journal of marketing
53
(
1989
)
3
,
pp. 66-78
Persistent link: https://www.econbiz.de/10001069409
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