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isPartOf:"Journal of marketing"
~subject:"Brand"
~subject:"Distribution channel"
~subject:"Markenimage"
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Search: subject_exact:"Internationale Werbung"
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Brand
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Markenimage
International marketing
14
Internationales Marketing
14
Brand image
4
Vertriebsweg
3
Brand management
2
Consumer behaviour
2
Designation of origin
2
Emerging economies
2
Firm performance
2
Herkunftsbezeichnung
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Multinationales Unternehmen
2
Schwellenländer
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Supplier relationship management
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Unternehmenserfolg
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Aussenwirtschaftsförderung
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Anderson, Erin
1
Carvalho, Sergio W.
1
Coughlan, Anne T.
1
Dahlstrom, Robert
1
Dwyer, F. R.
1
Fam, Kim Shyan
1
Gao, Weihe
1
Grewal, Rajdeep
1
Ji, Li
1
Jong, Martijn G. de
1
Keh, Hean Tat
1
Klein, Kristina
1
Kumar, Alok
1
Liu, Yong
1
Maehle, Natalia
1
Melnyk, Valentyna
1
Ozsomer, Aysegul
1
Saini, Amit
1
Steenkamp, Jan-Benedict E. M.
1
Su, Chenting
1
Sun, Qi
1
Torelli, Carlos J.
1
Völckner, Franziska
1
Yang, Zhilin
1
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Journal of marketing
International marketing review
25
Journal of international marketing
21
The journal of brand management : an international journal
17
Journal of business research : JBR
14
Journal of global marketing
13
Journal of international consumer marketing
11
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
10
International business review : the official journal of the European International Business Academy
9
The journal of product & brand management
9
Journal of euromarketing
7
Asia Pacific journal of marketing and logistics
6
Handbook of research in international marketing
6
Journal of marketing channels : ... distribution systems, strategy, and management
6
Journal of retailing and consumer services
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Innovatives Markenmanagement
4
Journal of marketing management : MM
4
Cross-cultural and critical perspectives on brands
3
European journal of marketing : EJM
3
European research studies
3
Europäische Hochschulschriften / 5
3
International marketing ; Vol. 3
3
International marketing in the fast changing world
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
Routledge studies in marketing
3
The SAGE handbook of international marketing
3
Beiträge der Hochschule Pforzheim
2
Cross cultural management : an international journal
2
Entrepreneurship in international marketing
2
Essays on the effects of brand names and prices on consumer behavior
2
Gabler Edition Wissenschaft
2
Global business review
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
2
Marketing channel management by multinational corporations in foreign markets
Grewal, Rajdeep
;
Saini, Amit
;
Kumar, Alok
;
Dwyer, F. R.
; …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 49-69
Persistent link: https://www.econbiz.de/10011880534
Saved in:
3
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
4
Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin
;
Su, Chenting
;
Fam, Kim Shyan
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
Saved in:
5
Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
Saved in:
6
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
7
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10001052998
Saved in:
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