Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Year of publication: |
2012
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Authors: | Yang, Zhilin ; Su, Chenting ; Fam, Kim Shyan |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 3, p. 41-55
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Subject: | institutional distance | legitimacy pressure | market ambiguity | contract customization | relational governance | firm performance | Unternehmenserfolg | Firm performance | Institutionenökonomik | Institutional economics | Vertriebsweg | Distribution channel | Corporate Governance | Corporate governance | Institutionelle Infrastruktur | Institutional infrastructure | Internationales Marketing | International marketing | Legitimität | Legitimacy |
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