Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Zhilin Yang, Chenting Su, & Kim-Shyan Fam
| Year of publication: |
2012
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|---|---|
| Authors: | Yang, Zhilin ; Su, Chenting ; Fam, Kim-Shyan |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 3, p. 41-55
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| Subject: | institutional distance | legitimacy pressure | market ambiguity | contract customization | relational governance | firm performance | Unternehmenserfolg | Firm performance | Legitimität | Legitimacy | Institutionelle Infrastruktur | Institutional infrastructure | Institutionenökonomik | Institutional economics | Vertriebsweg | Distribution channel | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778041