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isPartOf:"Journal of marketing"
~subject:"Experiment"
~subject:"Food retailing"
~subject:"Rebate"
~subject:"Relationship marketing"
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Search: subject_exact:"Loyalty program"
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Experiment
Food retailing
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Kundenbindungsprogramm
8
Loyalty program
8
Consumer behaviour
5
Konsumentenverhalten
5
USA
3
United States
3
Beziehungsmarketing
2
Lebensmitteleinzelhandel
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Private consumption
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Privater Konsum
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Rabatt
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Advertising effects
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Communication
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Consumer motivation
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Convenience store
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Einzelhandel
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Kundenwert
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Online-Handel
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Bawa, Kapil
1
Cai, Fengyan
1
Dong, Beibei
1
Fang, Eric
1
Farris, Paul W.
1
Ittersum, Koert van
1
Liu, Yuping
1
Pennings, Joost M. E.
1
Sheehan, Daniel
1
Shoemaker, Robert W.
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Venkatesan, Rajkumar
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Journal of marketing
Journal of retailing and consumer services
29
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of retailing
9
The journal of services marketing
8
European journal of marketing : EJM
7
Journal of hospitality marketing & management
7
Journal of travel and tourism marketing
7
Marketing letters : a journal of research in marketing
7
SpringerLink / Bücher
6
International journal of contemporary hospitality management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The service industries journal
5
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
European journal of operational research : EJOR
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
International journal of production economics
3
International journal of production research
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of revenue and pricing management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NBER Working Paper
3
NBER working paper series
3
The journal of consumer marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
Administrative Sciences : open access journal
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ECONIS (ZBW)
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1
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
3
Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar
;
Farris, Paul W.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10009729590
Saved in:
4
The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
Saved in:
5
Analyzing incremental sales from a direct mail coupon promotion
Bawa, Kapil
- In:
Journal of marketing
53
(
1989
)
3
,
pp. 66-78
Persistent link: https://www.econbiz.de/10001069409
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