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isPartOf:"Journal of marketing communications"
~isPartOf:"Europäische Kulturen in der Wirtschaftskommunikation"
~subject:"Online-Marketing"
~subject:"Synergy"
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Online-Marketing
Synergy
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Journal of marketing communications
Europäische Kulturen in der Wirtschaftskommunikation
Journal of advertising research
4
Research
3
Schriftenreihe der HHL Leipzig Graduate School of Management
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
E-Business
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Hamburger Materialien zur Medien-Information : Schriftenreihe zur Theorie, Methodik und Praxis der Medieninformationsarbeit
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : JPM
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011806568
Saved in:
2
The role of varying information quantity in ads on immediate and enduring cross-media synergies
Chatterjee, Patrali
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 217-240
Persistent link: https://www.econbiz.de/10009577758
Saved in:
3
Understanding consumer-created media synergy
Schultz, Don E.
;
Block, Martin P.
;
Raman, Kaylan
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009577765
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