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isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~subject:"Persönlichkeitspsychologie"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Persönlichkeitspsychologie
Advertising effects
417
Werbewirkung
417
Consumer behaviour
288
Konsumentenverhalten
288
Advertising
234
Werbung
227
Internet marketing
115
Online-Marketing
115
Brand management
97
Markenführung
97
Brand image
91
Markenimage
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50
Markenartikel
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Emotion
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Social web
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advertising
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Television advertising
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Personality psychology
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Product Placement
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Product placement
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Viral marketing
18
Virales Marketing
18
Psychology of advertising
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Werbepsychologie
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Print advertising
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Aghakhani, Hamed
1
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1
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1
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Kale, Sudhir H.
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Lee, Joonghwa
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Lee, Seungae
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1
Lin, Chien-Wei
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Sun, Jie
1
Teng, Lefa
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Journal of marketing communications
Journal of business research : JBR
Marketing intelligence & planning
International journal of advertising : the review of marketing communications
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of retailing and consumer services
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising : JCIRA
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Marketing letters : a journal of research in marketing
3
Asia Pacific journal of marketing and logistics
2
Forschungsgruppe Konsum und Verhalten
2
Health marketing quarterly
2
International journal of hospitality management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Personality, design and marketing : matching design to customer personal preferences
2
Psychology & marketing
2
Schriften zu Marketing und Management
2
Administrative Sciences : open access journal
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Arts and the market
1
Australasian marketing journal
1
Celebrity, convergence and transformation
1
Der Markt : international journal of marketing
1
Electronic commerce research
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
International advertising and communication : current insights and empirical findings
1
International journal of economic perspectives : IJEP
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising research
1
Journal of business and psychology
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ECONIS (ZBW)
18
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
3
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
4
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
5
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
6
Imaginary futures : liminoid advertising and consumer identity
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 269-283
Persistent link: https://www.econbiz.de/10012484048
Saved in:
7
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
8
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
9
Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie
;
Aghakhani, Hamed
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
Saved in:
10
Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae
;
Pounders, Kathrynn R.
- In:
Journal of business research : JBR
94
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
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