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isPartOf:"Journal of marketing communications"
~person:"Sobh, Rana"
~person:"Srivastava, R. K."
~subject:"Printwerbung"
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Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
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