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isPartOf:"Journal of marketing communications"
~subject:"Brand management"
~subject:"Brand"
~subject:"USA"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Brand management
Brand
USA
Advertising effects
188
Werbewirkung
188
Consumer behaviour
131
Konsumentenverhalten
131
Advertising
110
Werbung
108
Internet marketing
56
Online-Marketing
56
Markenführung
38
Brand image
37
Markenimage
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advertising
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Social Web
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Emotion
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Markenartikel
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advertising effectiveness
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social media
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brand attitude
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Bellman, Steven
2
Fullerton, Jami A.
2
Kendrick, Alice
2
Kim, Dong Hoo
2
Srivastava, R. K.
2
Varan, Duane
2
Agrawal, Shivani
1
Ahn, Sun Joo
1
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1
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1
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1
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1
Das, Enny
1
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Duraipandian, Israel
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Journal of marketing communications
Journal of advertising research
82
Journal of advertising : official publication of the American Academy of Advertising
60
Journal of business research : JBR
58
International journal of advertising : the quarterly review of marketing communications
50
International journal of advertising : the review of marketing communications
43
Psychology & marketing
40
Journal of promotion management : JPM
38
The journal of product & brand management
33
The journal of brand management : an international journal
25
Journal of promotion management : innovations in planning and applied research
23
Journal of retailing and consumer services
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of internet marketing and advertising : IJIMA
19
Marketing : ZFP ; journal of research and management
19
SpringerLink / Bücher
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Asia Pacific journal of marketing and logistics
14
Journal of marketing
14
Marketing letters : a journal of research in marketing
14
Journal of current issues and research in advertising : JCIRA
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
The journal of consumer marketing
12
European journal of marketing : EJM
11
Journal of marketing research : JMR
11
Marketing intelligence & planning
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
International journal of hospitality management
10
International journal of sports marketing & sponsorship
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of international consumer marketing
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of global marketing
9
Journal of the Academy of Marketing Science
9
Working paper / National Bureau of Economic Research, Inc.
9
American journal of agricultural economics
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
International journal of pharmaceutical and healthcare marketing : IJPHM
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
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ECONIS (ZBW)
49
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1
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
2
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
3
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
4
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
5
Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
Saved in:
6
Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Saved in:
7
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
8
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
9
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
10
Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.
;
Dorsch, Michael J.
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
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