//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing communications"
~subject:"Markenimage"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Viral marketing
Advertising effects
188
Werbewirkung
188
Consumer behaviour
131
Konsumentenverhalten
131
Advertising
110
Werbung
108
Internet marketing
56
Online-Marketing
56
Brand management
38
Markenführung
38
Brand image
37
advertising
31
Social Web
20
Social web
20
Brand
18
Emotion
18
Markenartikel
18
Marketing management
18
Marketingmanagement
18
Fernsehwerbung
13
Television advertising
13
Perception
12
USA
12
United States
12
Wahrnehmung
12
Celebrity endorsement
11
Celebrity-Werbung
11
Experiment
11
advertising effectiveness
11
social media
11
Cognition
9
Kognition
9
Personality psychology
9
Persönlichkeitspsychologie
9
Virales Marketing
9
brand attitude
9
Ethics
7
Ethik
7
more ...
less ...
Online availability
All
Undetermined
38
Free
1
Type of publication
All
Article
45
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
Language
All
English
45
Author
All
Kim, Dong Hoo
2
Muehling, Darrel D.
2
Phua, Joe
2
Srivastava, R. K.
2
Um, Nam-Hyun
2
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahn, Sun Joo
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Bailey, Ainsworth Anthony
1
Bajpai, Naval
1
Balboni, Bernardo
1
Belanche, Daniel
1
Black, Matthew
1
Bravo, Olivia Stacie-Ann C.
1
Broyles, Sheri J.
1
Burnasheva, Regina
1
Chan, Kara
1
Chen, Chiao-Chieh
1
Chiu, Yu-Ping
1
Cho, Moonhee
1
Dalakas, Vassilis
1
Das, Enny
1
Dodoo, Naa Amponsah
1
Dorsch, Michael J.
1
Duraipandian, Israel
1
Eells, Danielle
1
Fan, Fei
1
Flavián Blanco, Carlos
1
Fullerton, Jami A.
1
Ghaffari, Farhad
1
Gistri, Giacomo
1
Goyal, Vinay
1
Grinsven, Bo
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
50
International journal of advertising : the quarterly review of marketing communications
35
The journal of product & brand management
31
International journal of advertising : the review of marketing communications
30
Journal of advertising research
25
Psychology & marketing
24
Journal of promotion management : innovations in planning and applied research
23
Journal of advertising : official publication of the American Academy of Advertising
22
Journal of retailing and consumer services
22
International journal of internet marketing and advertising : IJIMA
21
European journal of marketing : EJM
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
Marketing letters : a journal of research in marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing : ZFP ; journal of research and management
12
Marketing intelligence & planning
12
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of global marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
SpringerLink / Bücher
9
Journal of electronic commerce research : JECR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of the Academy of Marketing Science
8
The journal of consumer marketing
8
Journal of marketing
7
Tourism management : research, policies, practice
7
International journal of consumer studies
6
International journal of sports marketing & sponsorship
6
Journal of current issues and research in advertising : JCIRA
6
Cogent business & management
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international consumer marketing
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
more ...
less ...
Source
All
ECONIS (ZBW)
45
Showing
1
-
10
of
45
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
5
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
6
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
7
The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
Saved in:
8
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
9
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
10
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->