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isPartOf:"Journal of marketing management : MM"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The marketing review"
~subject:"Großbritannien"
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Großbritannien
Marketing management
299
Marketingmanagement
299
Consumer behaviour
55
Konsumentenverhalten
55
Marketing
48
Brand management
41
Markenführung
41
Beziehungsmarketing
34
Relationship marketing
34
Brand image
30
Markenimage
30
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23
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Internet marketing
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Strategic management
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Strategisches Management
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Advertising effects
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Werbewirkung
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Communication
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Journal of marketing management : MM
European journal of marketing : EJM
The marketing review
Journal of strategic marketing
6
Marketing intelligence & planning
5
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
5
International journal of nonprofit and voluntary sector marketing
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Strategic change : SC ; briefings in entrepreneurial finance
3
The service industries journal
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
International journal of entrepreneurship and small business
2
International journal of technology marketing : IJTMkt
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing communications
2
Research paper series / Aston Business School Research Institute
2
Routledge critical studies in tourism, business and management
2
2006 Business & Economics Society International Conference ; Vol. 1
1
Age Concern books
1
Betriebswirtschaftliche Studientexte
1
Building corporate identity, image and reputation in the digital era
1
Business ethics : a European review
1
Business history
1
Business in Britain in the twentieth century
1
Business strategy series
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Corporate brand and corporate reputation
1
Corporate communications : an international journal
1
Cross-cultural and critical perspectives on brands
1
DUV / Wirtschaftswissenschaft
1
E-marketing ; Vol. 3
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
Economic research
1
Economics of innovation and new technology
1
Electronic commerce & digital markets : ecm
1
Empirical economics : a quarterly journal of the Institute for Advanced Studies
1
Entrepreneurship marketing : principles and practice of SME marketing
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ECONIS (ZBW)
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1
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
2
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
3
Conceptualising the management of packaging within new product development : a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
Saved in:
4
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
5
Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
Donaldson, Bill
;
Lee, Jong-Ho
;
Wright, George
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1305-1330
Persistent link: https://www.econbiz.de/10009702004
Saved in:
6
Re-examining the deployment of market orientation in the public leisure sector
Hodgkinson, Ian R.
;
Hughes, Paul
;
Hughes, Matthew
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1249-1269
Persistent link: https://www.econbiz.de/10009702007
Saved in:
7
Measuring marketing effectiveness : an agenda for SMEs
Brooks, Neil
;
Simkin, Lyndon
- In:
The marketing review
11
(
2011
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10009233549
Saved in:
8
Demarketing places : rationales and strategies
Medway, Dominic
;
Warnaby, Gary
;
Dharni, Sheetal
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 124-142
Persistent link: https://www.econbiz.de/10008841675
Saved in:
9
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Saved in:
10
The Europeanisation of the British political marketplace
Butler, Patrick
;
Collins, Neil
;
Speed, Richard
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 675-690
Persistent link: https://www.econbiz.de/10009310370
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