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isPartOf:"Journal of marketing management : MM"
~isPartOf:"European journal of marketing : EJM"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
177
Relationship marketing
177
Consumer behaviour
81
Konsumentenverhalten
81
Customer satisfaction
34
Kundenzufriedenheit
34
Brand management
33
Markenführung
33
Brand image
32
Markenimage
32
Marketing management
27
Marketingmanagement
27
Dienstleistungsqualität
23
Service quality
23
Customer integration
18
Kundenintegration
18
Brand
16
Markenartikel
16
Emotion
13
Internet marketing
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Lieferantenmanagement
13
Online-Marketing
13
Supplier relationship management
13
Confidence
12
Social Web
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Social web
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Vertrauen
12
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11
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Kundenwert
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Personality psychology
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Persönlichkeitspsychologie
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USA
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United States
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Beschwerdemanagement
9
Complaint management
9
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9
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177
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English
177
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Dagger, Tracey S.
4
Buttle, Francis A.
3
Conduit, Jodie
3
He, Hongwei
3
Hollebeek, Linda D.
3
Andrews, Lynda
2
Ang, Lawrence
2
Bruhn, Manfred
2
Chen, Junsong
2
Christodoulides, George
2
Coelho, Filipe
2
Dant, Rajiv P.
2
De Chernatony, Leslie
2
Dessart, Laurence
2
Dou, Wenyu
2
Grönroos, Christian
2
Guenzi, Paolo
2
Harris, Lloyd C.
2
Hart, Cathy
2
Hewer, Paul
2
Maklan, Stan
2
Malthouse, Edward C.
2
Matanda, Margaret Jekanyika
2
McColl-Kennedy, Janet R.
2
Melewar, T. C.
2
Ormrod, Robert P.
2
Paulssen, Marcel
2
Phau, Ian
2
Roulet, Raphael
2
Sousa, Carlos M. P.
2
Uncles, Mark D.
2
Vlachos, Pavlos A.
2
Vázquez Casielles, Rodolfo
2
Wu, Jintao
2
Zhu, Weichun
2
Abosag, Ibrahim
1
Ali, Maged
1
Amonini, Claudia
1
Anastasiadou, Kyriaki
1
Anaza, Nwamaka A.
1
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Journal of marketing management : MM
European journal of marketing : EJM
Journal of business research : JBR
621
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
191
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
European journal of operational research : EJOR
65
International journal of internet marketing and advertising : IJIMA
65
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ECONIS (ZBW)
177
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Dependence concentration and fairness perceptions in asymmetric supplier-buyer relationships
Qiu, Tianjiao
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 395-419
Persistent link: https://www.econbiz.de/10011883396
Saved in:
3
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
4
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
5
Customer power and frontline employee voice behavior : mediating roles of psychological empowerment
Yoo, Jaewon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011626499
Saved in:
6
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
7
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
8
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
9
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
10
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
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