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isPartOf:"Journal of marketing management : MM"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of brand management : an international journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
313
Relationship marketing
313
Consumer behaviour
157
Konsumentenverhalten
157
Brand management
122
Markenführung
122
Brand image
98
Markenimage
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76
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Social Web
66
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Internet marketing
60
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Buttle, Francis A.
3
Carlson, Jamie
3
Conduit, Jodie
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Hollebeek, Linda D.
3
Šerić, Maja
3
Ang, Lawrence
2
Assimakopoulos, Costas
2
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2
Ballings, Michel
2
Berenguer Contrí, Gloria
2
Choi, Tsan-Ming
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Confente, Ilenia
2
Dangi, Hamendra Kumar
2
De Vries, Natalie Jane
2
Dessart, Laurence
2
Ellonen, Hanna-Kaisa
2
Fan, Zhi-ping
2
Hart, Cathy
2
Hewer, Paul
2
Iglesias, Oriol
2
Ind, Nicholas
2
Johnson, Lester W.
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Kamboj, Shampy
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Solem, Birgit Andrine Apenes
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Sun, Minghe
2
Thomas, Barrett W.
2
Tzeng, Gwo-hshiung
2
Uncles, Mark D.
2
Van den Poel, Dirk
2
Veloutsou, Cleopatra
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Journal of marketing management : MM
European journal of operational research : EJOR
International journal of internet marketing and advertising : IJIMA
The journal of brand management : an international journal
Journal of business research : JBR
621
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
191
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
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ECONIS (ZBW)
313
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
4
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
5
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
6
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
7
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
8
A general purpose exact solution method for mixed integer concave minimization problems
Sinha, Ankur
;
Das, Arka
;
Anand, Guneshwar
;
Jayaswal, Sachin
- In:
European journal of operational research : EJOR
309
(
2023
)
3
,
pp. 977-992
Persistent link: https://www.econbiz.de/10014434991
Saved in:
9
Benders-type branch-and-cut algorithms for capacitated facility location with single-sourcing
Weininger, Dieter
;
Wolsey, Laurence A.
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 84-99
Persistent link: https://www.econbiz.de/10014339631
Saved in:
10
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
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