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isPartOf:"Journal of marketing management : MM"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"The journal of brand management : an international journal"
~person:"Iglesias, Oriol"
~type_genre:"Aufsatz in Zeitschrift"
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Iglesias, Oriol
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Journal of marketing management : MM
European journal of operational research : EJOR
The journal of brand management : an international journal
Journal of business ethics : JOBE
4
California management review
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European journal of marketing : EJM
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Journal of business ethics : JBE
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ECONIS (ZBW)
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Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
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2
The role of brand experience and affective commitment in determining brand loyalty
Iglesias, Oriol
;
Singh, Jatinder J.
;
Batista-Foguet, Joan M.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 570-582
Persistent link: https://www.econbiz.de/10009233003
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