Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Oriol Iglesias, Nicholas Ind
| Year of publication: |
2020
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| Authors: | Iglesias, Oriol ; Ind, Nicholas |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 27.2020, 6, p. 710-720
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| Subject: | Corporate brands | Conscientious brands | Co-creation | Stakeholder perspective | Brand purpose | Markenführung | Brand management | Stakeholder | Kundenintegration | Customer integration | Markenartikel | Brand | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Unternehmensethik | Business ethics | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00205-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304078