How corporate brands communicate their higher purpose on social media : evidence from top global brands on Twitter
C. Rudeloff, P. Michalski
| Year of publication: |
2024
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|---|---|
| Authors: | Rudeloff, Christian ; Michalski, P. |
| Published in: |
Corporate reputation review. - London : Palgrave Macmillan, ISSN 1479-1889, ZDB-ID 2031776-1. - Vol. 27.2024, 3, p. 202-215
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| Subject: | Brand purpose | Engagement | Human values | Involvement | Response | Social media | Stakeholder theory | Symmetrical communication | Twitter | Two-way communication | Social Web | Social web | Stakeholder | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing | Kommunikation | Communication | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Markenartikel | Brand | Markenarchitektur | Brand architecture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-023-00168-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015186195