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isPartOf:"Journal of marketing management : MM"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Search: subject_exact:"Viral marketing"
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Viral marketing
57
Virales Marketing
57
Social Web
35
Social web
35
Consumer behaviour
25
Konsumentenverhalten
25
Internet marketing
18
Online-Marketing
18
Brand management
9
Markenführung
9
word-of-mouth
8
Brand
6
Internet
6
Markenartikel
6
social media
6
Advertising
5
Advertising effects
5
Beziehungsmarketing
5
Brand image
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Customer satisfaction
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Kundenzufriedenheit
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Markenimage
5
Marketing management
5
Marketingmanagement
5
Motivation
5
Online retailing
5
Online-Handel
5
Relationship marketing
5
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5
Soziales Netzwerk
5
Werbewirkung
5
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5
Digital media
4
Digitale Medien
4
Electronic word-of-mouth
3
Emotion
3
Facebook
3
Großbritannien
3
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3
WOM
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Malthouse, Edward C.
3
Buttle, Francis A.
2
Chu, Shu-Chuan
2
East, Robert
2
Kim, Juran
2
Kim, Su Jung
2
Maslowska, Ewa
2
Michaelidou, Nina
2
Uncles, Mark D.
2
Alexandris, Kostas
1
Andrews, Lynda
1
Araujo, Theo
1
Archer-Brown, Chris
1
Bernritter, Stefan F.
1
Bhandari, Manu
1
Bianchi, Constanza
1
Buhalis, Dimitrios
1
Buijzen, Moniek
1
Burton, Jamie
1
Burton, Suzan
1
Calder, Bobby J.
1
Canhoto, Ana Isabel Domingos
1
Cappellini, Benedetta
1
Cauberghe, Veroline
1
Chae, Heeju
1
Chan, Kelvyn Ka Fuk
1
Chatterjee, Patrali
1
Cheong, Yunjae
1
Choi, Sejung Marina
1
Choi, Yung Kyun
1
Chu, Shu-chuan
1
Clark, Moira
1
Colliander, Jonas
1
Cornwell, T. Bettina
1
Costello, John P.
1
Dahlén, Micael
1
Dens, Nathalie
1
Dobele, Angela
1
Ekinci, Yuksel
1
Fang, Yu-Hui
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Academy of Marketing
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Journal of marketing management : MM
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
57
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1
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
2
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
3
On electronic word-of-mouth diffusion in social networks : curiosity and influence
Fang, Yu-Hui
;
Tang, Kwei
;
Li, Chia-Ying
;
Wu, Chia-Chi
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 360-384
Persistent link: https://www.econbiz.de/10011881842
Saved in:
4
Special issue: electronic word-of-mouth
Kim, Juran
(
ed.
);
Chu, Shu-Chuan
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011859182
Saved in:
5
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
Saved in:
6
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
7
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
Saved in:
8
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
9
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
10
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
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