//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of global marketing"
~subject:"Rules of origin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationale Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Rules of origin
International marketing
124
Internationales Marketing
124
Consumer behaviour
28
Konsumentenverhalten
28
Welt
21
World
21
USA
20
United States
20
Globalisierung
18
Globalization
18
Cultural identity
15
Kulturelle Identität
15
Brand image
14
Markenimage
14
China
12
Brand management
11
Markenführung
11
Marketing management
11
Marketingmanagement
11
National culture
10
Nationalkultur
10
Cross-cultural management
8
Designation of origin
8
Developing countries
8
Emerging economies
8
Entwicklungsländer
8
Herkunftsbezeichnung
8
Interkulturelles Management
8
KMU
8
Multinationales Unternehmen
8
SME
8
Schwellenländer
8
Transnational corporation
8
Ursprungsregeln
8
Export
7
International market entry
7
Internationaler Markteintritt
7
Advertising
6
International business research
6
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Ar, Aybeniz Akdeniz
1
Bamber, David
1
Broderick, Amanda J.
1
Chen, Yi-min
1
De Mattos, Claudio
1
Ghauri, Pervez N.
1
Haefner, James E.
1
Jo, Myung-soo
1
Kara, Ali
1
Khan, Hina
1
Kim, Chang-soo
1
Kipnis, Eva
1
Kubacki, Krzysztof
1
Pisarenko, Nataliya L.
1
Quazi, Ali
1
Rabino, Samuel
1
Rosenbloom, Alfred
1
Salciuviene, Laura
1
Siemieniako, Dariusz
1
Streder, Ruth Salomea
1
Timmor, Yaron
1
Zif, Jay Jehiel
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of global marketing
International marketing review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Cross cultural management : an international journal
2
Handbook of research in international marketing
2
International journal of management and economics
2
Journal for global business advancement : JGBA
2
Journal of business research : JBR
2
Journal of euromarketing
2
Journal of international consumer marketing
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian dimensions of services marketing
1
Business history
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Edward Elgar E-Book Archive
1
Innovation and international business ; 2
1
International business review : the official journal of the European International Business Academy
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of business market management : JBM
1
Journal of customer behaviour
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of international marketing
1
Management international review : mir ; journal of international business
1
Multicultural perspectives in customer behaviour
1
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
1
Routledge studies in marketing
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The globalisation of Chinese business : implications for multinational investors
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can experiences with a country's foods improve images of that country?
Jo, Myung-soo
;
Kim, Chang-soo
- In:
Journal of global marketing
27
(
2014
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
Saved in:
2
"They don't want us to become them" : brand local integration and consumer ethnocentrism
Kipnis, Eva
;
Kubacki, Krzysztof
;
Broderick, Amanda J.
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 836-864
Persistent link: https://www.econbiz.de/10009577005
Saved in:
3
Country of production biases on consumer perceptions of global brands : evidence from an emerging market
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
Journal of global marketing
25
(
2012
)
3
,
pp. 161-179
Persistent link: https://www.econbiz.de/10009715343
Saved in:
4
Relevant or redundant : elite consumers' perception of foreign-made products in an emerging market
Khan, Hina
;
Bamber, David
;
Quazi, Ali
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1190-1216
Persistent link: https://www.econbiz.de/10009615191
Saved in:
5
The persistence of brand value at country, industry, and firm levels
Chen, Yi-min
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 253-296
Persistent link: https://www.econbiz.de/10008652525
Saved in:
6
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
7
Defending a domestic position against global entries
Timmor, Yaron
;
Rabino, Samuel
;
Zif, Jay Jehiel
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 251-265
Persistent link: https://www.econbiz.de/10003899903
Saved in:
8
Country-of-origin effects and global brand trust : a first look
Rosenbloom, Alfred
;
Haefner, James E.
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 267-278
Persistent link: https://www.econbiz.de/10003899908
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->