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isPartOf:"Journal of marketing management : MM"
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Search: subject_exact:"Internationale Werbung"
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Manrai, Ajay K.
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Journal of marketing management : MM
Journal of global marketing
International marketing review
18
Journal of business research : JBR
15
Journal of international marketing
15
SpringerLink / Bücher
9
Handbook of research in international marketing
5
International marketing ; Vol. 2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of international food & agribusiness marketing : JIFAM
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Analyzing the cultural diversity of consumers in the global marketplace
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ECONIS (ZBW)
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1
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
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2
New empirical and theoretical research perspectives in global marketing : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012201002
Saved in:
3
Role of gender in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 111-113
Persistent link: https://www.econbiz.de/10011779411
Saved in:
4
Gender entrepreneurship and global marketing
Ratten, Vanessa
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 114-121
Persistent link: https://www.econbiz.de/10011779417
Saved in:
5
New research on designing strategies for global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
4
,
pp. 207-209
Persistent link: https://www.econbiz.de/10011779450
Saved in:
6
International and interdisciplinary perspectives in cross-national and cross-regional research
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011653847
Saved in:
7
Exciting and new perspectives in cross-cultural and cross-national research in marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 55-56
Persistent link: https://www.econbiz.de/10011654051
Saved in:
8
Finding cross-national consistency : use of G-theory to validate acculturation to global consumer culture measure
Durvasula, Srinivas
;
Lysonski, Steven
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 57-70
Persistent link: https://www.econbiz.de/10011654055
Saved in:
9
New emerging business models, frameworks, and trends in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 171-173
Persistent link: https://www.econbiz.de/10011654371
Saved in:
10
Advancing the knowledge frontier in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 249-250
Persistent link: https://www.econbiz.de/10011654409
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