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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Malthouse, Edward C."
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Malthouse, Edward C.
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Journal of marketing management : MM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Springer eBook Collection / Business and Economics
Journal of service management
3
Journal of service research : JSR
2
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1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Handbook of research on customer engagement
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
5
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1
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
2
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
3
Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
4
The geometric law of annual halving
Malthouse, Edward C.
;
Raman, Kalyan
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 28-35
Persistent link: https://www.econbiz.de/10009718238
Saved in:
5
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
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