//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of the Academy of Marketing Science"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationale Werbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
International marketing
31
Internationales Marketing
31
Consumer behaviour
6
Konsumentenverhalten
6
Multinationales Unternehmen
6
Transnational corporation
6
Brand image
5
Markenimage
5
Marketing management
5
Marketingmanagement
5
Competitive advantage
4
Großbritannien
4
USA
4
United Kingdom
4
United States
4
Wettbewerbsvorteil
4
Bibliometrics
3
Bibliometrie
3
Brand management
3
Emerging economies
3
Markenführung
3
Rules of origin
3
Schwellenländer
3
Ursprungsregeln
3
Beziehungsmarketing
2
Brand
2
Cultural identity
2
Export
2
Globalisierung
2
Globalization
2
Holiday behaviour
2
Industrie
2
International market entry
2
Internationaler Markteintritt
2
Kulturelle Identität
2
Manufacturing industries
2
Markenartikel
2
Marketing theory
2
Marketingtheorie
2
National culture
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
30
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
31
Author
All
Sousa, Carlos M. P.
2
Ainamo, Antti
1
Aksoy, Lerzan
1
Arnold, Mark J.
1
Arunachalam, S.
1
Aulōnitēs, Geōrgios I.
1
Bamber, David
1
Bennett, Roger
1
Bradley, Frank
1
Broderick, Amanda J.
1
Buckley, Peter J.
1
Casson, Mark
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chabowski, Brian R.
1
Chang, Sue Ryung
1
Chen, Haipeng
1
Dass, Mayukh
1
De Mattos, Claudio
1
Diamantopoulos, Adamantios
1
Erdem, Tülin
1
Falay, Zeynep
1
Fürst, Andreas
1
Gabrielsson, Mika
1
Ghauri, Pervez N.
1
Giannetti, Verdiana
1
Hewer, Paul
1
Hirschman, Elizabeth Caldwell
1
Homburg, Christian
1
Houston, Mark B.
1
Hult, G. Tomas M.
1
Kalaignanam, Kartik
1
Katsikeas, Constantine S.
1
Keiningham, Timothy
1
Khan, Hina
1
Kipnis, Eva
1
Klein, Saul
1
Kotabe, Masaaki
1
Kottasz, Rita
1
Kubacki, Krzysztof
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of the Academy of Marketing Science
International marketing review
132
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Advances in international marketing
37
SpringerLink / Bücher
37
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A theoretical model of the formation and dissolution of emerging market international marketing alliances
Pedada, Kiran
;
Arunachalam, S.
;
Dass, Mayukh
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 826-847
Persistent link: https://www.econbiz.de/10012301270
Saved in:
2
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
3
When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo
;
Moon, Sangkil
;
Chen, Haipeng
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10011879692
Saved in:
4
Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.
;
Aulōnitēs, Geōrgios I.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 370-394
Persistent link: https://www.econbiz.de/10011883392
Saved in:
5
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
6
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
7
"They don't want us to become them" : brand local integration and consumer ethnocentrism
Kipnis, Eva
;
Kubacki, Krzysztof
;
Broderick, Amanda J.
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 836-864
Persistent link: https://www.econbiz.de/10009577005
Saved in:
8
A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin
;
Chang, Sue Ryung
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 86-101
Persistent link: https://www.econbiz.de/10009507840
Saved in:
9
Polyethnic market orientation and performance : a fast-moving consumer goods perspective
Poulis, Konstantinos
;
Poulis, Efthimios
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 609-628
Persistent link: https://www.econbiz.de/10009558873
Saved in:
10
Knowledge structure in international marketing : a multi-method bibliometric analysis
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 364-386
Persistent link: https://www.econbiz.de/10009524868
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->